Seger Auto | Horn Factory & Headquarters

The project explores how an invisible phenomenon can become an architectural language. As a global manufacturer of automotive horns, Seger's identity is rooted in the rhythm and propagation of sound. Rather than becoming a visual metaphor, these acoustic patterns became the conceptual framework through which the headquarters evolved.

The fluctuating rhythm of sound is translated into a perforated secondary façade that mediates between interior and exterior, shaping daylight, spatial experience, and the dialogue between architecture and landscape while unifying production, administration, and public functions within a single coherent whole.

Architecture and landscape are conceived as a continuous composition, allowing exterior spaces to become natural extensions of the workplace. The headquarters establishes a cohesive environment where industry, public life, and landscape are experienced as an integrated whole, expressing the company's culture of precision, innovation, and engineering.